Who We Are

Where
Strategy
Meets
Aesthetics

Lindsey Duffek, founder of Modern Merchant Group, in a stamp-edged lilac and olive frame

Hi, I'm Lindsey. I am a highly experienced merchandising expert that has managed over $300M in annual business with some of the country's top Fortune 500 brands. Today, I believe in taking a new, customized approach that combines strategic merchandising, consumer insights, SEO and marketplace expertise to build stores that are designed to convert. Think of me as your personal marketplace chief merchandising officer, helping you navigate every step toward success, from setup to long-term growth.

Black and white still life of an ornate silver shell spoon

How We Work

It's crucial for your brand

Brands shouldn't expect consumers to behave the same way across all platforms.

That's why the same company might use different strategies on each platform. A premium furniture brand may showcase its full collection on Shopify, feature smaller accessories on TikTok Shop, and sell practical home essentials on Amazon.

Understanding these different shopping mindsets is one of the most valuable skills we can offer. Instead of simply helping sell on another marketplace, we match the right products and messaging to the way consumers actually shop on each platform.

We're not just a "platform setup." We help you build a complete e-commerce system where each platform plays a distinct role in growing your business.

What We Do
Take the pain out of merchandising
Client
Small to medium business
Location
Global
Work With Us